Human centered UX designer with an international background providing user experience design solutions
in diverse teams.
I'm an advocate of user-centred design processes gathering insights early for better decision making enabling clients to coachieve consolidate solutions by simplifying complex user problems. Prototyping and wireframing using range of platforms i.e Web, iOS, Android.
Familiar with industry-standard tools to solve complex concepts and transform them to simple and human centred application wireframes by identifying and breaking down the problem into smaller steps and conquering each segment with design thinking while maintaining a holistic approach.
My design process
Discovery
Establish what the users really want and need, reflect on all the research.
User research, Customer journeys, personas, web-analytics
Ideate
Find the best possible solution, both for the business and the user. Ideate for wow factor.
Concept development, sketching, Wire-framing, prototyping, interaction design, stakeholder management
Prototype testing Establish viability of the solution, identify opportunities to iterate towards agile process
ensure my solutions actually work.
Usability testing, live testing, web-analytics
Agile Methodology Helps make my ideas reality. I apply the double diamond technique to all my design sprints to identify touch/pain points through an iterative approach believing that discovery, wireframing, prototype testing are crucial in delivering a successful project for the user.
Provide support to (agile) development teams
Recent UX Projects
Selected Work showcased below
Lés Géométrie
UX Design - Web/Mobile (Android + iOS)
UX Design for an online shop for Milan based athleisure fashion company. UX Design aimed to provide seamless online retail experience for Milan based athleisure brand Lés Géométrie.
- Elegant, visually appealing outlook matching the brand and demographic.
- Vertical user friendly scroll.
- Category choice based on preferences, season, mood board tailored to their demographic.
Mobike
UX Design - Web/Mobile (Android + iOS)
Mobike is a station-free bike sharing service from China which the public to rent and share bikes via their application.
I created a Comparison map followed by a Strategy Blueprint and a Business Model Canvas to outline the brand´s services challenges and aspirations. The projects also included three user stories that cover a wide demographic of users, each illustrating a unique set of needs and challenges from a tourist´s perspective, and two locals dealing with emergency situations. An additional three customer journeys were designed based on each user outlining important moments during the service use and showcasing the users´ thoughts, feelings and touchpoints according to the stage of each story. Lastly, I created a log of opportunities based on issues and challenges, these suggestions could be implemented for future prototyping.
Unifox
UX Design - Responsive intranet application
UNIFOX is an interactive application aimed at students at the University of Lapland. The app aims to solve issues experienced by all students such as lack of awareness in terms of the services have to offer by guiding them with valuable information ranging from everyday life topics to administrational issues, locating different classrooms etc.
Driven from interviews, the concept further developed by designing wireframes and a service path followed by prototyping. The final prototype includes navigation, a chat service, weather information and access to various services as a portal, all with the guidance of a fun friendly fox character.
By using the app students can navigate student life and easily access assistance tailored to their needs, student services are able to better assist students.